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Monetization

How to Price Ads on a Discord Server (Calculator + Benchmarks)

Rank.top Team
August 2025

This guide helps server owners price brand placements responsibly using a simple CPM model matched to real Discord behavior: announcements create a short reach burst; pinned posts and sponsored slots compound impressions over time. Use the calculator below to set ranges, then calibrate with your actual analytics.

Table of Contents

Interactive Calculator

Estimate impressions from your members/DAU and apply CPM bands based on audience fit. For announcements, model a single post with optional @everyone/@here. For pinned/sponsored slots, estimate daily views across a duration.

Discord Ad Pricing Calculator

Estimate a fair rate using CPM ranges and your server metrics.

Members
Daily Active Users
Base reach: 20%
Common range 1–5% depending on fit and creative.
One‑time announcement. For bundles, multiply the estimate.
Estimated impressions
3,000
Est. clicks
75
Suggested price
$13.50 (mid)
Range: $7.50 – $21.00
Uses CPM bands $2.5–$7 and your inputs. Adjust for exclusivity, creative work, or bundled deliverables.

What actually drives price

Size and Activity

  • Members are vanity; DAU and channel activity predict reach.
  • Announcements often reach 15–40% of members; pings add ~10% absolute.

Ad Type & Placement

  • One‑time announcements vs pinned posts vs sponsored slots.
  • Pinned posts accrue views daily; announcements spike and decay.

Audience Fit (CPM band)

  • Broad/gaming CPMs often $2.5–$7; niche/tech $5–$15.
  • Exclusivity, creative, and measurement justify premiums.

Benchmarks & community examples

Small servers (~1k members)

  • Typical single ad: $5–$15 depending on activity and fit.
  • Announcement reach often 15–30%.

Mid servers (10k+ members)

  • Community listings show low headline prices when deliverables are minimal; value varies with joins/clicks promises.
  • For niche B2B audiences, CPMs trend to the higher band ($8–$15).

CTR expectations

With strong fit and clear CTA, announcements commonly land 1–5% CTR; pinned placements vary by channel velocity and alignment. Use the calculator to plan, then validate with tracked links.

Benchmarks compiled from public marketplace/forum posts and calculator heuristics linked below. Always validate with your analytics.

Disclosure, policy, and safety

Good practice

  • Disclose sponsored content in the message ("Sponsored").
  • Use channel‑appropriate posts and avoid spammy mass DMs.
  • Share basic performance: impressions, clicks, and timing.

Compliance

  • Follow local advertising/FTC‑style disclosure rules.
  • Keep ads brand‑safe; no deceptive claims or unsafe downloads.
  • Respect Discord ToS and community guidelines.

See: Discord Community Guidelines

Promote or monetize with Rank.top

Want an easier route? List your server or bot on Rank.top, run tasteful ads to an engaged Discord audience, and track real metrics with our analytics.

Advertising on Rank.top

Sources and further reading

Note: Marketplace/forum pricing varies widely and can be low‑signal; use as directional context and rely on your server analytics to set final rates.